Adidas - Bounce
Lifelounge created an entire strategy for Adidas Bounce around the rising popularity of the dance style of krumping. This high-energy street inspired dance style was a perfect fit for shoes that give...
View ArticleGatorade Replay
LA worked with the Gatorade team to turn around the international project in Australia, Gatorade Replay. The full build, video, audio and image uploading into the custom CMS was implemented by LA in...
View ArticleThe Shed Skatepark
Lifelounge was approached to work with the creators of The Shed skatepark on an identity, branding and were also charged with the mandate to create their website. The best part of the entire job was...
View ArticleJim Beam – JBOC – Campus Wildlife
Lifelounge has been working with Jim Beam since 2003, creating the Jim Beam on Campus (JBOC) program. Every year, we come up with new artwork for the program, 2007 saw the party animal theme come to...
View ArticleVictorian Government - Ice - it's a dirty drug
Ice is the most potent and dangerous form of amphetamine and it can have long term, highly damaging mental and physical health consequences. To dramatize the insidious nature of this drug and bring to...
View ArticleSTA Travel – Drop Everything
Pants Down. Sales Up Our assignment was simple: create a sale campaign that will stop people in their tracks. And what better way to grab the public’s attention than with some gratuitous nudity? But...
View ArticleChiko Roll
Chiko is definitely back. After almost a decade of inactivity, the Chiko brand was in desperate need of a major relaunch. The Chiko Chick Search 2008 campaign helped revamp and rejuvenate this beloved...
View ArticleWorksafe - Body-o-matic
Unfortunately, there’s no easy fix when it comes to work place incidents. There are no panel beaters, precision painters, restorations or cheap and readily available replacement body parts. When you...
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